About
Lauren Nostro is a creative consultant focused on artist branding and development. Over the last decade, she’s worked at a number of major music publications including COMPLEX, Genius, Vice, and more. Most recently, Lauren was the Senior Director of Urban Catalog at Universal Music Group/Universal Music Enterprises. Along with the VP of Urban, Andre Torres, Nostro launched the imprint, Urban Legends—a platform championing last 30 years of UMG’s hip-hop/rap/R&B catalog. While at UMG, Lauren created an editorial platform that published behind-the-scenes editorial features including interviews, fan testimonials, and essays from some of the music industry’s top critics. In her role, she executed marketing campaigns, D2C product placement, streaming initiatives, social growth and fan engagement.
Prior to Universal, Lauren was the Executive Editor of the annotation platform-turned music news site, Genius. She played an integral role in shifting the brand from a crowd-sourced forum to an editorial operation and video hub. Before joining Genius, Nostro was the Managing Editor of Complex Music where she profiled the best rapper alive Nicki Minaj, spent a day with Khloe Kardashian, and wrote Complex’s first digital cover story on Danny Brown. Lauren did her master’s thesis at NYU on Future and went on a SlutWalk with Amber Rose. She has bylines in VICE, The FADER, Paper Magazine, Jezebel, and more.
These days, she lives in Los Angeles with her cats, Tunechi and Baby.