WORK
Senior Director, Urban Catalog, UNIVERSAL MUSIC GROUP (July 2017 –June 2019)
Conceptualized, strategized, & directed the launch of UMG’s Urban Legends imprint & multi-platform initiative focusing on the label’s 30+ years of urban catalog.
Oversaw the content site Urban Legends highlighting UMG's urban catalog, executing exclusive interviews, retrospective essays from esteemed music writers, product drops & artist conversations.
Directed editorial, social, & brand strategy for the imprint & executed editorial & social strategy + growth.
Management of site design, editorial content, social strategy, & D2C e-commerce store.
Coordinated rollout & marketing strategy of classic albums & content reissued from UMG-affiliated labels.
Managed a team of freelance writers, editors, & content producers.
Strategized with artists & UMG/UMe team to conceptualize & execute marketing campaigns for catalog reissues.
Executive Editor, GENIUS (May 2016 – August 2017)
Managed Genius’ newly launched editorial site & executed editorial strategy + growth.
Implemented growth strategy that took Genius.com to 19.1 million monthly unique visitors in the U.S. in 2017 (from 12.7 million uniques in 2016).
Oversaw three-person editorial team, freelancer writers, forum community, & 24/7 news operation.
Maintained media & artist relationships, brand strategy & evolution, community-based initiatives, song/album pages & annotations, video collaborations, & editorial features
Executed & edited all features, long-term content, & data-driven projects using Genius analytics + metrics.
Managing Editor, Music, COMPLEX (November 2015 – April 2016)
Managed COMPLEX’s music channel & editorial strategy + growth.
Helped drive 50 million unique visitors monthly, powering more than 300 million page views monthly.
Day-to-day management of a four-person editorial team, freelancer writers, & 24/7 news operation.
Developed & oversaw media & artist relationships, brand strategy, & editorial + video features.
Senior News Editor, Music, COMPLEX (April 2014 – November 2015)
Oversaw content, growth & strategy for COMPLEX music news operation.
Responsible for ideation, execution, & reporting for all music news & news features.
Managed five news writers & one full-time asst. news editor.
Increased traffic & engagement for music news to 6.5 million unique views by October 2015.
Notable features: Danny Brown: Sky High (2013 Cover), Nicki Minaj: The Real Her (2014 Cover), Khloe Kardashian: Only The Strong (2015 Cover)
Contributing Editor, VICE MEDIA (November 2013 – April 2014)
Responsible for daily content for VICE’s music vertical, Noisey.
Wrote & commissioned long-form features, interviews, & music premieres.
Manage branded content through sponsored posts, TUMBLR, & speciality features.
Executed & developed brand strategy through events and partnerships with major artists & labels.
Editorial Assistant, COMPLEX (January 2013 – October 2013)
Maintained the editorial voice of COMPLEX Music & longterm strategy for editorial features.
Executed daily content including news, music premieres, interviews, & features.
Managed social media platforms including Twitter & Facebook for COMPLEX Music.
SCHOOL
M.A. Magazine Writing, NEW YORK UNIVERSITY (2012)
B.A. Journalism & Communication, UNIV. AT BUFFALO, SUNY (2011)
•Summa Cum Laude, Senior News Editor at The Spectrum newspaper, studied abroad at Oxford University.